5 Ways to Make Your Hotel Stand Out in Online Reviews
In today’s digital era, online reviews have become a vital part of the hospitality industry. A well-written review can attract new guests and help establish trust and credibility. But with so many hotels vying for attention, how can you ensure that your property stands out in the crowd? Here are five effective ways to make your hotel reviews shine and draw the attention of potential guests.
1. Highlight Unique Amenities
One of the best ways to make your hotel memorable in online reviews is by showcasing any unique amenities you offer. Whether it’s a rooftop pool with panoramic views, a complimentary spa session, or locally-sourced gourmet breakfast, make sure your guests are aware of what sets your hotel apart. Encourage guests to mention these unique features in their reviews, as this can help boost your hotel’s visibility in search results for travelers looking for something special.
Pro Tip: Include these amenities in your hotel description on booking platforms and encourage guests to mention them in their reviews.
2. Provide Exceptional Customer Service
Exceptional customer service can turn a standard stay into an unforgettable experience. When your staff goes above and beyond, guests are more likely to mention this in their reviews. Positive reviews about friendly, attentive service can enhance your reputation and set you apart from competitors. Aim to exceed guest expectations by addressing their needs proactively, responding to their queries quickly, and making them feel welcome throughout their stay.
SEO Keyword: exceptional customer service
Example Review: “The staff at [Hotel Name] made my stay unforgettable with their exceptional service!”
3. Personalize the Guest Experience
Personalization is key in creating memorable stays that encourage positive hotel reviews. Tailoring experiences based on guest preferences — such as adding a personalized welcome note, arranging for a favorite snack, or providing recommendations for local attractions — can leave a lasting impression. A personalized touch makes guests feel valued and can lead to glowing reviews, helping your hotel stand out online.
SEO Keyword: personalized guest experience
Example Review: “The staff at [Hotel Name] made my birthday special by adding a surprise in my room. It was a thoughtful touch!”
4. Engage with Guests’ Reviews
An often-overlooked way to stand out is by engaging with reviews — both positive and negative. Thank guests for their feedback and address any concerns mentioned in reviews. This proactive approach shows that you care about guest satisfaction and are open to improvement. Engaging with reviews helps build trust and portrays your hotel as a business that values its guests’ opinions.
SEO Keyword: engaging with guest reviews
Example Response: “Thank you for staying with us, and we’re glad you enjoyed the personalized touches! We look forward to welcoming you back.”
5. Make Visuals a Priority
Photos and videos play a crucial role in shaping first impressions. High-quality images of your property can make a big difference in reviews and encourage more guests to book. Encourage guests to share photos from their stay and even feature guest photos on your social media or website. An image or video of your beautifully designed lobby, cozy rooms, or unique amenities can amplify the appeal of your hotel and make it more likely for people to notice your reviews.
SEO Keyword: visual content in reviews
Example Review: “The photos didn’t do justice to how beautiful [Hotel Name] truly is — especially the view from the rooftop!”
Conclusion
Making your hotel stand out in online reviews involves a mix of excellent service, personalization, visual appeal, and active engagement with guests. By implementing these five strategies, you’ll not only create a memorable experience for guests but also encourage them to leave reviews that highlight what makes your hotel unique. In the world of digital word-of-mouth, every positive review counts toward building your reputation, attracting more guests, and increasing bookings.
Let Voya Nest LLC help you elevate your hotel’s presence with professional hotel reviews that capture the essence of your property. Contact us today to boost your hotel’s online visibility and gain an edge in the competitive hospitality industry.